![]() There’s a different process for each platform, and it’s much easier to add closed captioning on some sites than it is on others. Many social media sites will let you add closed captioning to a video because it makes content more accessible to more people. This will increase your video average watch time, which is important if you want to monetize your content. Increase Watch Time - Captions will grab viewers' attention and make it more likely they’ll watch your video for longer.Non-native English speakers will be able to follow along with your video easier if they have captions to reference. Make Content International - You can reach a larger international audience by adding captions to your videos.Improve User Experience - Adding captions to your videos will let users enjoy your content even if they can’t use the sound on their device.Individuals who are deaf or hard of hearing will be able to experience your content when you add captions. Make Content More Accessible - Making your content more accessible is not only the right thing to do, it can also expand your audience.Search engines crawl for text, not video content, so having a text version of your video content will significantly increase its performance. Increase Your SEO - Captions and transcripts help your video’s SEO score and make it rank higher on Google.Below are five of the top benefits of captioning your videos. Adding captions to your video content will help it reach more people and has many benefits. With so much competition in the online video creation space, it’s important to explore new ways to keep your content competitive. Five Advantages of Adding Captions and Subtitles to a Video Open captions are always visible and can’t be turned off, while closed captions can be toggled on and off by viewers. The way they display captions is what makes them different. Both types of captioning provide viewers with on-screen text that displays the messaging of your video’s audio. Closed CaptionĬaptioning can be classified in two ways: open and closed. We’ll explain the difference between open and closed captioning and explore the benefits of adding captions to a video. This has resulted in sites like YouTube and Facebook adding auto-captioning features and using open captioning for some video content. Social platforms are adapting to the trend of people experiencing content on mobile devices where they can’t always use their sound. Captioning involves adding on-screen text to a video or broadcast to communicate what’s said.
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